Beer By Design – The More Daring, The Better
When you walk through the doors of Craft Beer Cellar in Downtown Houston at 907 Franklin and Travis, you know you’ve arrived at the coolest new retailer in downtown Houston….and we don’t have many. What makes this a hotspot is you can purchase from a selection of over 800 craft beers to take home, enjoy the bar and food is days away from completing your stop here. Steve Labac’s passion for this craft and entertaining people is certain to attract a regular crowd. The only place to shop and stock up for any occasion.
When I was a kid, I frequented thrift sales and garage sales with my dad. One of his many collectable hobbies was beer cans and brewery nostalgia. The basement walls were covered with the stuff. Long before cheap aluminum, the artwork was printed on the steel cans, making for a physically heavier drinking experience. Unbeknownst to my eyes at the time, this was my first encounter with Graphic Design and Typography and professional printing methods. The color was beautiful and the designs were coveted.
Does Great Design Make You Want to Try? We Think So!
There was something about all of the colored labels and cans that struck me as being familiar. For me the craft beer movement is not new. It’s the continuation of a tradition that took a back burner to mighty distributors. And as for the art of the independent beer labels? Not only is it back, it’s a feast for the eyes. According to Steve Labac, owner of Craft Beer Cellar Houston, in many cases, “the art is driving the sales. People are willing to try just because of the label.” Does the interesting artwork make for an equally interesting drinking experience? Not always. But the craft beer industry is making the most of getting designers and illustrators on board with their brands.
Here’s a few examples from around the store:
And who can forget the taps? Not these breweries…
It just goes to show that really good design can help sell any product. Besides, who wants to drink from an uninteresting container?